♦ LGBT consumers are extremely loyal to brands they see as friendly to them. In fact, 68% of LGBT consumers say they are more likely to buy from an LGBT-friendly company – a perception based on advertising and word-of-mouth.
♦ Brands that feature LGBT imagery in their advertising are looked upon more favorably by the LGBT market. 71% of LGBT consumers said they have a more positive impression of companies that run advertising geared toward them.
♦ LGBT consumers are early adopters when it comes to embracing new products and trends. Since they are also more than twice as likely to seek advice from their friends and peers, a new product offering can benefit greatly from the LGBT market.
♦ LGBT consumers spend over $600 billion every year.
♦ The LGBT community over-indexes in categories such as affluence and education level. The average LGBT annual household income is $61,000, 20.4% higher than in a heterosexual household. And 83% of LGBT people have attended and/or graduated from college.
♦ Research shows that the LGBT community absorbs more media than heterosexual consumers – especially TV and print.
All of this while at the same time supporting The LOFT LGBT Community Services Center. Becoming a LOFT Business Member not only makes good business sense, it just makes sense!
What your LOFT Business Membership includes-
♦ The LOFT sends weekly email blasts to a list of 2,000 people in the LGBT community. Businesses receive an ad in four of those email blasts during the 12-month membership period.
♦ Your business will be listed in our web site Business Directory for 12 months.
♦ Business Members receive discounts on advertising in program books for special events such as our Annual Gala and LOFT Pride, as well as other advertising ops they may occur throughout the year.
♦ Plus all the other benefits that come with membership, like use of our extensive library and David Bohnett Cyber Center.
LOFT Business Membership is an amazing deal and an amazing opportunity to both market your business to a loyal consumer group, and support a much-needed and hard-working LGBT community center.
All Memberships and Directory Listings are for one-year.
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